FRANCESCO

FRANCESCO

Imagination creates reality

Making my visions – based on intuition and sparkling creativity – come true has always been my obsession. My imperative is to convert the imaginary world into reality. I was born in the late Seventies in Civitanova Marche in the footwear industrial district of the Marche region. As a young boy, I started to work in my family business, breathing “the art of making” amid the smell of shoe uppers and the toil of old workers. I was taught the rules and I learnt how to break them to satisfy my innovative spirit. Today, having contributed to several successful brands, such as No-l-ita, I can finally dedicate myself to developing my style on the international market.

Material intertwined with passion

My imagination accepts no standardisation. From Nature I absorb suggestions, moods and inspiration. I nourish a passion for craftsmanship, weaving, stitching, the colour of materials and the tactile sensation of objects. The quality of materials is the first element: it guards a secret, just like emotions stem from your heart, take light through your eyes and reach your hands. These are the reasons of my ongoing search for new technical solutions either to respect or to abuse materials, always in a sensational way.